SYKE

SYKE is a performance-driven apparel brand concept designed around movement, energy, and adaptability. I developed the visual identity and supporting campaign materials to create a bold and dynamic system that blends technical performance with streetwear influence. Using Adobe Creative Suite, I created and prepared files for a range of print and digital deliverables, carrying the project through production to final output. This included producing pieces such as a brochure and variable data materials, reinforcing a cohesive and audience-driven brand experience.